April Retention Newsie 1

Welcome to The Retention Newsie by The Email Marketers, the retention-building experts for 7-9 figure ecom brands.

Every month, we bring you the best case studies, trending news, and tips for retaining more customers while turning them into raving fans and increasing revenue.

This Week’s Inbox Rundown

• TEM announcement

• How Trump's tariffs will affect your brand

• A Shark Tank featured brand

Over the past 5 years, we've seen the same frustrating pattern with some D2C brands. They've got an in-house content team doing their email marketing, but results are... meh. 🥴

So what happens? They hire an agency (like us) to improve their flows and create branded templates.

Which works GREAT... for about 2 months. Then reality hits: paying DOUBLE - their team AND our agency. Ouch.

It's kinda like paying for both a personal trainer and a gym membership when all you really need is someone to show you how to use the equipment properly.

This is exactly why we created The Retention Lab.

We transfer all our specialist knowledge directly to your team, setting them up with the skills, templates, and strategies that actually work in 2025.

Your team gets smarter. Your results get better. Your bottom line stays fuller.

The D2C community on X is freaking out... and for good reason. Trump's tariff bomb just dropped, and it's about to hit supply chains like a freight train!

On April 2, 2025, Trump declared a "national economic emergency" with what experts are calling "the most aggressive tariff policy in modern U.S. history."

Here's what's actually happening:

• A baseline 10% tariff on ALL imports (effective April 5)
• Country-specific tariffs up to 100% for China, 46% for Vietnam, 49% for Cambodia
• The de minimis exemption ($800 duty-free threshold) ELIMINATED for China/Hong Kong (May 2)

For D2C brands, this means immediate challenges to your supply chain, pricing, and margins. And while everyone else is panicking, the smartest D2C operators are already making moves.

So we've compiled their strategies into a D2C Tariff Survival Guide - a tactical playbook for navigating this new reality without sacrificing your profits.

Inside you'll find:

• Immediate supply chain pivots
• Pricing and margin protection strategies
• The retention plays that matter most when acquisition costs spike

2024 was a huge year for The Email Marketers! We've had the privilege of partnering with some amazing names in the D2C space, but there's one client that's making headlines left and right...

BeatBox Beverages!

Just a couple of weeks ago they made their second appearance on Shark Tank, and while this episode isn't on YouTube yet, you can check out the first appearance.

The pitch was so good that sharks were literally fighting over who got to invest.