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The Retention Newsie covers all topics on how to make more money from existing customers and turn them into an audience of raving fans.

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May Retention Newsie 1
May 08, 2025

May Retention Newsie 1

Melanie Balke
Melanie Balke
April Retention Newsie 2
Apr 25, 2025

April Retention Newsie 2

Melanie Balke
Melanie Balke
April Retention Newsie 1
Apr 10, 2025

April Retention Newsie 1

Melanie Balke
Melanie Balke
March Retention Newsie
Mar 21, 2025

March Retention Newsie

Melanie Balke
Melanie Balke
How Domino’s Texts Keep Slices Moving
Dec 24, 2024

How Domino’s Texts Keep Slices Moving

Plus, The Key to Understanding Cognitive Overload

Melanie Balke
Melanie Balke
Why Sephora's emails work 86% better than everybody elses
Dec 17, 2024

Why Sephora's emails work 86% better than everybody elses

Plus, The Importance of a Compelling CTA

Melanie Balke
Melanie Balke
How Peloton Created a Virtual Fitness Community
Dec 10, 2024

How Peloton Created a Virtual Fitness Community

Plus, The Influence of Brand Ambassadors

Melanie Balke
Melanie Balke
How Sweetgreen Turned Salads into Subscriptions
Dec 03, 2024

How Sweetgreen Turned Salads into Subscriptions

Plus, The Key to Higher Open Rates

Melanie Balke
Melanie Balke
How Casper Turned Sleep Into a Cash Machine
Nov 27, 2024

How Casper Turned Sleep Into a Cash Machine

Plus, The Secret to Repeat Buyers

Melanie Balke
Melanie Balke
How IKEA Turns Texts into Sales Gold
Nov 19, 2024

How IKEA Turns Texts into Sales Gold

Plus, Messaging That Puts Value First

Melanie Balke
Melanie Balke
How LEGO Built a Creative Community
Nov 12, 2024

How LEGO Built a Creative Community

Plus, Loyalty Begins with a Clean Inbox

Melanie Balke
Melanie Balke
How Referrals Launched Harry’s
Oct 29, 2024

How Referrals Launched Harry’s

Plus, 3 Quick Wins for Better Email Results

Melanie Balke
Melanie Balke
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The Retention Newsie covers all topics on how to make more money from existing customers and turn them into an audience of raving fans.

The Retention Newsie

The Retention Newsie covers all topics on how to make more money from existing customers and turn them into an audience of raving fans.

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