Welcome to The Retention Newsie by The Email Marketers, the retention-building experts for 7-9 figure ecom brands.

Every month, we bring you the best case studies, trending news, and tips for retaining more customers while turning them into raving fans and increasing revenue.

This Week’s Inbox Rundown

• 3 low-lift, high-reward BFCM tips (Linda disapproves)

• Product pricing A/B testing in emails

3 Low-Lift, High-Reward BFCM Tips

BFCM is 56 days away and you've probably scrolled past 50 posts about "game-changing strategies."

Overwhelming? Absolutely. Who should you trust? What should you follow?

And where the heck are you supposed to find the time and resources to build out all these complicated workflows?

So we thought… “Just give Linda some quick wins, ‘cause heaven knows there’s just too much to get done before BFCM”.

Here are 3 low-lift, high-reward tips you can implement tomorrow morning:

1. Universal Content Blocks

Create your content once, then drag and drop it anywhere — future updates automatically sync everywhere.

Learn More Here >

2. Clone Abandonment Flows

2 weeks ago, we had a client in The Retention Lab who had their cart abandonment flow set up, but no browse or checkout abandonment flow.

All we did was clone the cart flow over to the other two.

Now, there are some nuances to this strategy (like changing flow filters and dynamic product blocks), but with minimal effort, you can get all 3 up so you don’t lose out on that extra rev.

Of course, you’ll need to optimize each flow when resources are more readily available.

Cue the skeptics…

“Yeah, right… I’d rather take the time and do it thoroughly.”

Okay Linda, here’s the math:

Which is outside of BFCM season…

3. Double Down On What’s Working

As a successful brand owner, you’re already familiar with this phrase… So why not use it in all parts of the business?

Take your top-performing campaigns from the last 3 months and add them to your flows as a split test. Let the data pick the winner.

If your team is spread thin (or currently buried under "urgent" Slack messages), forward them these proven methods.

Or if your bandwidth is more like… band-not-there, click here so we can get your email & SMS Black Friday ready.

What D2C Brands Are Saying About The Email Marketers

To Price Or Not To Price?

You’re busy… We’re busy… So let’s make this one quick.

We A/B tested product emails with pricing vs. without pricing.

Result: No-price emails outperformed by 45%.

Seems obvious, but it goes back to the core principle: your emails exist to get the click, your landing page exists to sell.

The Psychology Behind It

Two cognitive forces are working together here:

The Curiosity Gap: When you show a product without the price, you create a curiosity gap between the present “interested” state and the future possession state. This gap triggers dopamine release and ultimately drives them to click and resolve the unknown.

Reduced Decision Fatigue: Including prices forces micro-decisions in the email itself ("Is this worth it? Can I afford it?"). Remove the price, and you eliminate that cognitive load.

“Hold up. They are going to see the price on the landing page, so why does it matter?”

Yes, but they’ve invested energy into the first click. Now you mainly have to remove friction points on the landing page for the next click.

Here’s a great example.