Welcome to The Retention Newsie by The Email Marketers, the retention-building experts for 7-9 figure ecom brands.

Every month, we bring you the best case studies, trending news, and tips for retaining more customers while turning them into raving fans and increasing revenue.

This Week’s Inbox Rundown

• Why Your Brand Needs A Paid Membership

• Your Exclusive Invite

• Buzzing News

• Email Designs We Loved

The Rise Of Paid Memberships

A lot of DTC brands out there already know how great subscription models can be to increase CLV, however there's a fundamental flaw...

The second a customer thinks, "Do I really need this month's box?" - you've lost them. That single point of doubt creates a transactional relationship, and transactional relationships churn. Hard.

But we're not saying to take it down, we simply need to look at filling the gap.

And paid memberships are proving to be a valuable complement to subscriptions. Reframing the entire value proposition from "access" to "belonging".

But, isn't that just a loyalty program? Not even close. Loyalty programs make customers work for points. Paid memberships deliver value from day one.

Rihanna's Savage X Fenty membership has done a great job of building a 3-tier benefit structure that addresses different psychological motivators.

Instant Gratification Stack removes friction with immediate rewards: major first-purchase discounts, instant store credit, extended refund windows, and free shipping from day one. This instant value delivery justifies the membership fee before customers even receive their first order.

Future Value Stack creates anticipation through delayed rewards: annual gifts, milestone bonuses after the fifth month, and personalized birthday gifts. These future-focused benefits increase lifetime value by giving members reasons to maintain their memberships long-term.

Exclusivity Stack taps into status psychology with early access to drops, behind-the-scenes content, member-only discounts, and brand partner perks. The exclusivity factor turns members into brand advocates who feel part of an elite community.

But here’s the most genius part that ties it all together... Letting members convert their fee into store credit that never expires.

The point is, paid memberships are inherently more flexible and designed to weather a customer's changing needs without forcing them to churn.

If you're curious about deploying something like this for your brand, we'd recommend having a chat with Inveterate.

Our pilot program for the Retention Lab has officially kicked off, with only 4 remaining spots before we close the doors until the next cohort.

This is your exclusive chance to join a select group of high-growth brand operators focused on transformational results.

Inside, you'll find:

✅ Our proven retention playbooks we've used with 8-figure e-commerce brands.

✅ Weekly deep-dive strategy calls with our experts.

✅ Our complete library of high-converting email templates.

✅ Proven systems to boost revenue, increase AOV, and scale your brand without outsourcing to agencies.

See What It's All About

Curious What Other Brands Are Saying About The Email Marketers?

Zero-Party Data Collection Explodes

With Chrome now joining Safari, Firefox, and other browsers in blocking third-party cookies, DTC brands are experiencing explosive growth in zero-party data collection strategies.

Read More

RCS Messaging Becomes Critical

RCS adoption surged by 550% following Apple's iOS 18 integration. Boasting 72% higher open rates than SMS, it combines SMS reach with rich media, offering a powerful new omnichannel tool for marketers.

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Outlook's New Requirements For High‐Volume Senders

Microsoft made DMARC authentication mandatory for anyone sending over 5,000 emails daily. Without it, your emails will be rejected. This follows Google and Yahoo, setting a new, stricter standard for deliverability that unprepared brands can't ignore.

Read More

We're constantly pushing the boundaries of email creative, and we wanted to share a couple of recent designs we loved creating. 

Tap to view entire design!