June Retention Newsie 2

Welcome to The Retention Newsie by The Email Marketers, the retention-building experts for 7-9 figure ecom brands.

Every month, we bring you the best case studies, trending news, and tips for retaining more customers while turning them into raving fans and increasing revenue.

This Week’s Inbox Rundown

• Why Your YoY Revenue Might Be Down

• The D2C Innovation You Need To Know

• Your Exclusive Invite

Is Your Year-Over-Year Revenue Going Down?

We see it all the time. A brand is freaking out because their year-over-year email/SMS revenue is down, and they can’t figure out why.

So we take a look at their data and say, "Well, last year you launched 5 new products. This year? None...”

It's simply not a fair comparison.

Ecom expert Ezra Firestone recommends launching at least 2 new products annually as the bare minimum for sustainable growth.

At BOOM!, his $175 million brand, they aim for 4 launches per year – one every quarter. That's because new product launches consistently outperform regular marketing campaigns in driving revenue and customer engagement.

The math is simple...

When you spend thousands on acquiring a customer who can only buy one or two products, you're limiting your return on ad spend.

But if you expand your product line, you increase customer lifetime value and make your acquisition spend work harder for you.

The data backs this up...

Despite fewer brands launching products post-pandemic (dropping from 56% to 51%), the sales contribution from these new products actually increased from 12% to 14%.

And our own experience confirms that product launch emails consistently achieve the highest engagement rates of any campaigns we send.

TDLR: Launch more products!

While everyone else is planning their summer Fridays, smart brands know that Q2 is the golden window to start preparing their email/SMS strategy for BFCM. 

This is when we lay the groundwork to make sure you're not scrambling in October/November. And if you need help, book a call directly with our CEO, Melanie, to get you onboarded and ready for the biggest consumer event of the year.

See what D2C brands are saying about The Email Marketers

It looks like BFCM is going to be a big one this year, with some of our favorite tech platforms rolling out major updates to help you crush your sales goals. They’re showing up in a big way, and we're here for it.

• Yotpo's New RFM Model: Yotpo just dropped a native RFM model to help you find your VIP customers without the guesswork.

• Attentive Launches RCS: Attentive is rolling out Rich Communication Services (RCS) to upgrade your mobile marketing for a more engaging and interactive shopping experiences directly in your messages.

• Revenue Roll Rebrands: Revenue Roll has rebranded and launched product updates to help you maximize your revenue per visitor.

• Klaviyo's Channel Affinity AI: Klaviyo has introduced Channel Affinity AI, a smart tool that predicts the best channel to reach each customer.

Our CEO, Melanie, and her longtime friend Jai (Founder of The Starters and formerly CMO at Winc), recently kicked off a new kind of community for LA-based e-commerce folks.

The goal? Real connection, real support and absolutely no pitching. No sponsors, no sales talk, just good people, good vibes, and genuine friendships.

We hosted the first gathering last week on Jai’s rooftop, complete with snacks, drinks, and sunset hangs.

Next up: a laid-back, late 4th of July BBQ on July 9th at one of our members’ stunning homes in Venice. Think backyard games, sauna sessions, delicious food, and a great crew.

Want in? Just reply to this email to get on the list.

Last week we posted the top email design trends for 2025 and we didn't expect it to take off like this...

So, ICYMI, you can still get access to the entire deck below.

Get 2025’s Latest Design Trends