Welcome to The Retention Newsie by The Email Marketers, the retention-building experts for 7-9 figure ecom brands.

Every month, we bring you the best case studies, trending news, and tips for retaining more customers while turning them into raving fans and increasing revenue.

This Week’s Inbox Rundown

• Klaviyo’s new B2C CRM

• How Fridja Pre-Sold 25% of New Stock

• Emails We Loved Creating

Finally, a CRM That Gets E-Commerce

Klaviyo just dropped a bombshell on February 20th - a new B2C CRM specifically for e-commerce brands… And I'm actually excited about this one!

What it does in a nutshell:

1. Customer Hub: Right now your customers probably bounce between your website, a separate tracking page, maybe a subscription portal, and who knows what else. This brings it all together and keeps them in YOUR ecosystem instead of some third-party tracking site.

2. Klaviyo Analytics: Their new AI-powered analytics tool is built to help you understand what the hell is actually happening with customer behavior.

   I've seen so many brands drowning in data but starving for insights. This promises to cut through the noise and show you what matters and more importantly, what actions to take.

3. Klaviyo Marketing: The multi-channel piece is huge. Most brands are still treating email, SMS, and other channels as separate islands instead of one connected experience. This could finally bridge that gap.

   They've expanded their toolkit to help you run campaigns across multiple channels, personalize your outreach (without being creepy), and automate engagement.

Why should we care?

Look, I’ve been in the trenches with dozens of e-commerce brands trying to cobble together solutions from tools that weren't built for them. This feels like the first CRM that actually gets what DTC brands need.

This is a huge step in the right direction. And with some free beta spots available, it’s definitely a no-brainer.

We help 7-9 figure e-commerce brands increase revenue and build strong customer relationships through retention marketing: Email, SMS, direct mail, subscriptions, memberships, loyalty programs, and more.

How Fridja Pre-Sold 25% of New Stock

Most brands treat product launches like a Hollywood premiere - big, flashy, and stressful as hell! Ben Fridja, the founder of the appliances e-commerce store Fridja, did the opposite…

Instead of sweating over day-one sales, they had already pre-sold 25% of their stock before the product even dropped.

Here’s how they pulled it off using nothing but email (and a little strategy magic):

Fridja didn't wait for “launch day jitters”; Ben opened preorders a full month in advance. This gave his subscribers plenty of time to get the scoop and grab a deal.

And he wasn’t shy about it. Every newsletter from preorder to release reminded his audience: “Hey, we’ve got something awesome coming your way!” Of course, there was always a unique angle to this. Don't simply spam the same message in every email.

To round it all off, he added an exclusive discount for preorders. This sweetened the deal, making it a no-brainer to buy early.

• Open preorders and start promoting well in advance to build anticipation in your emails and online - we normally recommend a month (or even 2) before launching.

• Drop hints, share behind-the-scenes moments, and slowly reveal more details to build anticipation. Make your subscribers feel like insiders, not just buyers.

• Leverage early-bird discounts and think about including some influencers to help create hype.

Speaking about hints...

At The Email Marketers, we've been working on something that's going to make retention marketing sooo much easier for brands in 2025. We can't say anything yet, but keep your eyes peeled.

One of our core values at The Emails Marketers is to always remain open to feedback and keep improving. And when we see feedback like this from our clients... We can't help but SMILE!

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